Showing posts with label homogenization. Show all posts
Showing posts with label homogenization. Show all posts

Saturday, February 18, 2012

Globalization of Valentine's Day: A triumph of capitalism

Penetration of the celebration of Valentine's Day across many cultures in the world is something that capitalism can cherish. With the global expansion of capitalism in the fastest ever speed, especially after the fall of USSR and liberalization in China, globalization of Euro-America centric culture is happening in further greater pace. I would like to analyze how Valentine's Day has turned to be a mere event to secure larger consumption for the bigger corporations and how local and indigenous cultures are threatened.