Monday, April 8, 2013

Year of billions for social media

Genre: Music
Origin: South Korea
Medium: Youtube
Viewership: Staggering 1 billion in five months

This is an example of how internet is providing avenues, means and medium for the movement of cultural and media products. Overnight, a little known Korean rapper is a celebrity and his Gangnam style is new sensation in popular culture across the world. More striking is that his relatively unknown culture challenged the dominant English language and pushed teenage heart throb Justien Bieber's music video to second position by a very large margin.